So, you want to know the benefits of social media and online marketing?Well, there are 3 simple reasons why you should be very interested this unique approach:

• Nearly half of web users buy based on social media site recommendations
• There are over 400 million Facebook users alone offering businesses limitless reach
• Social networking utilises the most effective form of advertising: Word of Mouth

A recent Razorfish Consumer Experience Report revealed that 49% of web users will make a purchase based on recommendations from social media sites. And with only 25% of businesses registered with Facebook, this untapped resource gives you potential to engage with the level of audience that usually costs millions to reach.


Why can’t you afford to miss out?1. Whether you like it or not, people will talk about you. The spread of interaction throughout social media sites is vast, so a shout won’t get you heard. You need to engage in these conversations and make people excited about what you have to offer.

2. You won’t get a better audience than this! The growth of people joining social networking sites on a daily basis is staggering. This is where your customers are. You really don’t want to miss them.

3. The pace of the online world is a reflection of current attitudes to advertising. People have short attention spans and their trust in advertising is limited. Word of Mouth is far more effective than any other media campaign, it’s what your customers trust.


So how do you make this work for you?Put simply, you make your customers work for you.

This is the simplest and most cost-effective way to grows sales. Use your customers to actively engage in promoting your product through recommendation, feedback and everyday chat.

The facts are that 78% of consumers trust peer recommendations, while only 14% trust advertising. Just by adding customer ratings and reviews you could see your e-commerce conversion rates nearly double.

ZiiRii believes that a successful online campaign doesn’t just rely on banner advertising, pay-per-click and search engine optimisation, it engages with your customers by offering them interaction, and one of the best ways to do that is with the conversations you and they have through social networking.

With 1 in 3 UK consumers reviewing products and services on the web, you need to build a trust with your customers. Make your brand stand out with the opinions you generate. It’s time to take advantage of this monumental marketing force.


Where does ZiiRii come in?From small start-ups to established businesses, we cater for a plethora of clients across all industries. Our clients are ambitious and inventive, with a want to engage, help and listen to their customers as much as they want to make a profit. Ready to take their business to the next level, our clients recognize the potential of the internet, but need a little help to harness its power. If you need a hand breaking into the online world or are in search of a new strategy, then come and chat to us today.

We help you to capture the conversation and captivate the audience .